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Think about a website such as Rolling Stone and how it has many different pages that each have different structures and compositions of content on them. How do you make each page work the best possible way while still maintaining a cohesive and consistent layout throughout each?

Check out the image below that compares Rolling Stone’s music page to their front page. By using a four column grid structure to the website design, each page looks cohesive, clean, and familiar, but there is space for Rolling Stone to let each page function as it needs to function.