Repetition is a common part of nature; for instance, next time you are outside take time to study a forest of trees, and notice how many of the same species are counted. Ever notice a flock of birds as they fly south in the winter — the patterns they make are repeated with variation in the familiar "V" shape, and the repeated variations found in a herd of zebras at the local zoo is an example of repetition with variation. Notice the repeated pattern of stripes on the two zebras in below, yet also note that each strip has variation, and no two stripes are exactly alike. Repetition without variation on a website makes it a monotone, dull, tiresome, and all too familiar haunt. Give your visitors a reason to return to your websites and avoid the chronic broken record routine.