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Repetition also gives your visitors a sense of site recognition and consistency. Using a repeated logo and keeping the headings, fonts, colors, sizes and styles the same across all pages adds a repetitive continuity that enhances the flow of the website. Flow is created by the movement or rhythm of elements as they occur throughout a website. Repeated use of elements, which have a common attribute, create a pleasing visual pattern, and slight variations to a simple repetition will enhance the visitor's curiosity and attention.