• REPETITION

    IT'S IMPORTANT FOR ALL DESIGN,WHETHER THEY ARE SINGLE OR MULTIPLE PAGES

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  • REPETITION WITH TEXT

    CAN ALSO MEAN THAT IN A MULTIPLE-PAGE DOCUMENT SUCH AS A NEWSLETTER, YOU MIGHT USE THE SAME FONT FACE, SIZE, AND COLOR FOR ALL HEADLINES

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  • UNIFY WITH REPETITION

    ALL THE SEPARATE ELEMENTS ON A PAGE LOOK AS IF THEY BELONG TOGETHER. A LACK OF UNITY CAN COST YOU READERS

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  • REPETITION IS DELIBERATE

    REQUIRES THE DESIGNER TO DELIBERATELY SEEK OUT AND APPLY VISUAL ELEMENTS CONSISTENTLY TO A PAGE. This may mean something as simple as repeating lines or images throughout a page.

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  • PROXIMITY AND ALIGNMENT

    KEEP RELATED ITEMS TOGETHER - ORGANIZE

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  • GRIDS ARE KEY TO ALIGNMENT

    GRIDS CAN GREATLY SPEED UP AND IMPROVE YOUR DESIGN TIME, AS THEY CAN ACT AS A GUIDE THAT SIGNALS WHERE IS BEST TO PLACE, POSITION, AND SCALE ELEMENTS.

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  • GRIDS AMP UP COHESIVITY

    BY ESTABLISHING A STRONG GRID FOR YOUR LAYOUT, THAT VERY GRID WILL BE TRANSFERABLE FROM PAGE TO PAGE AND LAYOUT TO LAYOUT, MAKING IT MUCH EASIER FOR YOU TO MAINTAIN COHESIVITY THROUGHOUT YOUR LAYOUTS.

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  • GRIDS WILL ENHANCE VISUAL HEIRARCHY

    a grid can help speed that hierarchical process along for you, and make it easier too.

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