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REPETITION WITH TEXT
CAN ALSO MEAN THAT IN A MULTIPLE-PAGE DOCUMENT SUCH AS A NEWSLETTER, YOU MIGHT USE THE SAME FONT FACE, SIZE, AND COLOR FOR ALL HEADLINES
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UNIFY WITH REPETITION
ALL THE SEPARATE ELEMENTS ON A PAGE LOOK AS IF THEY BELONG TOGETHER. A LACK OF UNITY CAN COST YOU READERS
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REPETITION IS DELIBERATE
REQUIRES THE DESIGNER TO DELIBERATELY SEEK OUT AND APPLY VISUAL ELEMENTS CONSISTENTLY TO A PAGE. This may mean something as simple as repeating lines or images throughout a page.
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GRIDS ARE KEY TO ALIGNMENT
GRIDS CAN GREATLY SPEED UP AND IMPROVE YOUR DESIGN TIME, AS THEY CAN ACT AS A GUIDE THAT SIGNALS WHERE IS BEST TO PLACE, POSITION, AND SCALE ELEMENTS.
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GRIDS AMP UP COHESIVITY
BY ESTABLISHING A STRONG GRID FOR YOUR LAYOUT, THAT VERY GRID WILL BE TRANSFERABLE FROM PAGE TO PAGE AND LAYOUT TO LAYOUT, MAKING IT MUCH EASIER FOR YOU TO MAINTAIN COHESIVITY THROUGHOUT YOUR LAYOUTS.
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GRIDS WILL ENHANCE VISUAL HEIRARCHY
a grid can help speed that hierarchical process along for you, and make it easier too.
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