Top Honors for Heads Up, Eyes Forward! Safe Driving Campaign

The 2014 student crew posing with their grand prize award.
  • For the third time in four years, Lenape Regional High School District (LRHSD) students created an ambitious and innovative distracted driving campaign and drove home as champions from the 4th Annual "U Got Brains Champion Schools Program." The district won a driving simulator to help safely prepare new drivers for the road. 

    It was the culmination of an intense campaign that began last summer and ended with a "sprint" over the past five months beginning in January.

    “Winning the competition is very exciting because it validates all of the hard work that our students performed on the Heads Up, Eyes Forward! campaign throughout the school year,” said Donaldson.

    Highlights of Lenape Regional's winning campaign included a partnership with NJ Department of Transportation (NJDOT) to have the Heads Up, Eyes Forward! message posted on 160 Dynamic Message Signs including the Garden State Parkway, NJ Expressway and AC Expressway, as well as on boards in Connecticut, Delaware, Maryland, Massachusetts, New York, Virginia, and Washington D.C.