Design Concept of Balance
Balance is the concept of visual equilibrium, and relates to our physical sense of balance. It is a reconciliation of opposing forces in a composition that results in visual stability. Most successful compositions achieve balance in one of two ways: symmetrically or asymmetrically. Balance in a three dimensional object is easy to understand; if balance isn't achieved, the object tips over. To understand balance in a two dimensional composition, we must use our imaginations to carry this three dimensional analogy forward to the flat surface.
Symmetrical balance can be described as having equal "weight" on equal sides of a centrally placed fulcrum. It may also be referred to as formal balance. When the elements are arranged equally on either side of a central axis, the result is Bilateral symmetry. This axis may be horizontal or vertical. It is also possible to build formal balance by arranging elements equally around a central point , resulting in radial symmetry.
There is a variant of symmetrical balance called approximate symmetry in which equivalent but not identical forms are arranged around the fulcrum line.Asymmetrical balance, also called informal balance, is more complex and difficult to envisage. It involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a fulcrum point. This can be best imagined by envisioning a literal balance scale that can represent the visual "weights" that can be imagined in a two dimensional composition. For example, it is possible to balance a heavy weight with a cluster of lighter weights on equal sides of a fulcrum; in a picture, this might be a cluster of small objects balanced by a large object. It is also possible to imagine objects of equal weight but different mass (such as a large mass of feathers versus a small mass of stones) on equal sides of a fulcrum. Unequal weights can even be balanced by shifting the fulcrum point on our imaginary scale.
ASSIGNMENT:Your assignment is to create the two DVD covers for the same movie, one symmetrical and one asymmetrical. The movie is up to you and should be school appropriate.
ASYMMETRICAL DVD COVER - Size: 8.5 x 11 inches
Create a DVD cover representing a movie that you like. The cover can include any information you want, but it should persuadeothers to consider watching your choice.
· The DVD cover should be asymmetrical—easily able to see which side has more visual weight
· The DVD cover should contain at least one image.
· The DVD cover should contain some text about the movie. For example, the title of the movie, the actor(s), the tag line, etc.
· The DVD cover you design should not be an exact replica of the actual DVD cover.SYMMETRICAL DVD COVER - Size: 8.5 x 11 inches
· Using the same information as above, create a second DVD cover.
· The DVD cover should be symmetrical- easily able to see the mirror images if a line wasdrawn down the middle.
In your email explain:
· Which design you feel illustrates the movie better?
· Why do you like this design better?
Contact Mrs. Cashman at email@example.com or 609-654-5111 ext. 8454